The information contained in this Web Based Training (WBT) Course is based upon a competency model developed by a panel of subject matter experts (SMEs) in life insurance and annuities, and further validated using a survey of industry veteran practitioners across the country. This competency model defines the standards of excellence expected of a Life and Annuity Certified Professional. In developing this Certification and Study Guide, SMEs identified three domains essential to achieving a professional standard of performance commensurate with the model. These three domains make up the core topic groups in this WBT: 

• Product Knowledge 
• Consultative Sales Process 

• Ethical, Legal, and Regulatory Requirements 

By taking this course, learners will have access to: 

• A comprehensive study tool that outlines the areas of information in which a Life and Annuity Certified Professional should be familiar. 
• A reinforcement of what experienced industry professionals already know. 

• A source of examples, stories, and other information to illustrate unique applications and problem-solving approaches.